Best Practices for Startup Cash Reserves Management

Best Practices for Startup Cash Reserves Management

Starting a new business venture can be an exciting experience, but it can also be very stressful. One of the biggest challenges for startup founders is managing cash flow. Cash reserves management is even more critical for startups because these businesses usually have limited financial resources. In this article, we will discuss the best practices for startup cash reserves management.

Importance of Cash Reserves Management

Cash reserves management is essential for startups because it helps ensure that the business has enough money to operate and grow. Without proper cash flow management, startups can run into financial trouble, which can lead to bankruptcy and business failure.

Having cash reserves can also give startup founders peace of mind. They can focus on growing the business instead of worrying about how to pay bills and expenses.

Best Practices for Cash Reserves Management

Here are some best practices for startup cash reserves management:

1. Determine the Optimal Amount of Cash Reserves

The optimal amount of cash reserves a startup needs depends on several factors. These factors include the startup’s monthly burn rate, the expected time to revenue, and the amount of capital the startup has raised. As a general rule, startups should try to keep at least six months of operating expenses in cash reserves.

2. Create a Cash Reserves Plan

Creating a cash reserves plan is critical for startups. This plan should include how much money the startup needs to save each month, where the cash reserves will be held, and how the funds will be accessed if needed.

3. Invest Cash Reserves Wisely

Startup founders need to invest their cash reserves wisely. Holding cash in a savings account is a viable option, but it may not be the most efficient use of funds. Considering alternatives to savings accounts like short-term bonds, high interest-yielding savings accounts, or cash sweep options can be more advantageous.

4. Monitor Cash Reserves

Startup founders should regularly check the cash reserve levels, especially in times of crisis. Keeping a close eye on cash reserves allows startups to prepare for potential financial downturns and pivot if deemed necessary.

5. Have a Contingency Plan

Having a contingency plan is crucial for startups. Business can be unpredictable, and having a plan in place to manage cash flow during difficult times can be the difference between surviving and going out of business. Possible contingency plans include reducing expenses, cutting non-essential projects, and pivoting to a new business model.

Tools and Services to Help with Cash Reserves Management

Managing cash reserves can be challenging, but there are several tools and services that can help. Here are some examples:

  • Capchase: A platform designed to help startups unlock capital they’re owed through financing.
  • Xero: A cloud-based accounting software that provides real-time financial information for startups.
  • Sendinblue: A marketing automation tool that can help startups track their expenses to maintain a healthy cash reserve.
  • A project management software that can help startups manage cash flow by providing real-time business insights.


Cash reserves management is critical for startups. It can help ensure that startups have enough money to operate and grow. Startups should determine the optimal amount of cash reserves they need and create a cash reserves plan. They should invest their cash reserves wisely, monitor them regularly, and have a contingency plan in place. Using cash reserves management tools and services like Xero, Sendinblue, and can make cash reserves management more manageable for startups. By following these best practices, startups can increase their chances of long-term success.