Building a Strong Advisory Board for Fundraising Success

Building a Strong Advisory Board for Fundraising Success

As a startup or small business, fundraising is an essential part of your journey towards success. However, the process can be time-consuming and challenging, especially without the right support and guidance. This is where an advisory board comes in – a group of industry experts and experienced professionals who can help you navigate the fundraising landscape and achieve your goals. In this article, we discuss how to build a strong advisory board for fundraising success.

Why You Need an Advisory Board

An advisory board is a group of individuals who have relevant knowledge and experience in your industry or field. They can provide guidance, support, and advice on various matters such as fundraising, strategy, operations, and more. Having an advisory board can help you achieve the following benefits:

  • Gain credibility with investors – having a strong advisory board can help potential investors feel more confident in your business, knowing that you have a group of qualified professionals supporting you.
  • Gain access to networks and resources – your advisory board can introduce you to potential investors, partners, customers, and other industry contacts that can help you grow your business.
  • Gain strategic insights – your advisory board can provide valuable market insights and strategic advice that can help you make better decisions and stay ahead of the competition.

Building Your Advisory Board

When building your advisory board, there are several key steps you should follow to ensure success:

1. Define Your Needs

The first step to building an effective advisory board is to define your needs and goals. What skills and experience are you lacking in your team? What are your fundraising goals, and what type of investors are you targeting? What industry or market insights do you need? Once you have a clear understanding of your needs, you can start identifying and recruiting potential advisory board members.

2. Identify Potential Members

To identify potential advisory board members, start by looking at your professional network. Who do you know in your industry or field who has the relevant experience and expertise you need? You can also look for industry experts, professional associations, and mentorship programs to find potential candidates.

3. Evaluate Potential Members

When evaluating potential advisory board members, consider the following criteria:

  • Relevant experience and expertise
  • Industry network and connections
  • Availability and commitment
  • Willingness to support and invest in your business
  • Alignment with your values and culture

4. Invite Members to Join

Once you have identified and evaluated potential advisory board members, it’s time to make your invitations. Be clear about your expectations, commitments, and compensation (if any). It’s essential to ensure that you and your potential advisory board members are on the same page about the role, goals, and commitment.

5. Manage Your Advisory Board

Managing your advisory board is a critical aspect of success. Ensure that you have regular meetings (at least quarterly), clear agendas, and action items. Keep your advisory board members updated on your progress, challenges, and future plans. Be open to feedback and suggestions, and respect their time and contributions.


Building a strong advisory board is an essential step towards fundraising success. With the right advisors in your corner, you can gain credibility, access to networks and resources, and strategic insights that can help take your business to the next level. By defining your needs, identifying potential members, evaluating candidates, making invitations, and managing your advisory board effectively, you can set yourself up for success and achieve your fundraising goals.