Creating Impactful Marketing Videos Using Vidyard

Creating Impactful Marketing Videos Using Vidyard

Marketing videos are a powerful tool to showcase your brand and tell your story. In today’s digital age, videos have become an essential part of every marketing strategy. With the rise of video marketing, more and more businesses are taking advantage of this powerful tool to capture the attention of their audience and increase their reach.

Vidyard is a video marketing platform that helps businesses create, host, and share videos. It offers a range of tools and features that make it easy to create impactful marketing videos. In this article, we’ll explore how to create impactful marketing videos using Vidyard.

Why Vidyard?

There are various video marketing platforms available in the market, but Vidyard has some unique features that make it stand out. Vidyard is not just a video hosting platform, but also a video creation platform. It offers a range of features that make it easy to create, edit, and publish videos. Here are some of the main reasons why Vidyard is a great choice for creating impactful marketing videos:

  • Vidyard can integrate with your existing marketing stack, including your CRM, marketing automation tools, and analytics platforms.
  • It offers powerful analytics and engagement data that help you understand how your videos are performing.
  • It offers a range of video creation tools, including a video recorder, video editing tools, and a library of pre-built templates.

Creating Impactful Marketing Videos with Vidyard

Creating impactful marketing videos with Vidyard is a simple, step-by-step process. Here are the key steps you need to follow:

Step 1: Define Your Marketing Objectives

The first step in creating impactful marketing videos is to define your marketing objectives. What do you want to achieve with your videos? Do you want to increase brand awareness, generate leads, or drive more sales? Once you define your marketing objectives, you can create videos that align with them.

Step 2: Identify Your Target Audience

The second step is to identify your target audience. Who are you creating the videos for? What are their pain points, interests, and preferences? Understanding your audience is essential to creating videos that resonate with them and drive engagement.

Step 3: Develop Your Video Concept

Once you’ve defined your marketing objectives and identified your target audience, it’s time to develop your video concept. Your video concept should be aligned with your marketing objectives and appeal to your target audience. You can use Vidyard’s library of pre-built templates to create videos quickly and easily.

Step 4: Create Your Video

The fourth step is to create your video. Vidyard offers a range of tools and features that make it easy to create high-quality videos. You can use the video recorder to record yourself or your screen, use the video editor to add text, music, and other effects, and use the templates to create videos quickly.

Step 5: Publish and Promote Your Video

The final step is to publish and promote your video. You can use Vidyard to host your video, embed it on your website, and share it on social media. You can also use Vidyard’s analytics and engagement data to track how your video is performing and optimize your marketing strategy.


Creating impactful marketing videos is essential for any business that wants to increase its reach and engagement. Vidyard is a powerful video marketing platform that offers a range of features to help businesses create, host, and share videos. By following the steps outlined in this article, you can create impactful marketing videos that align with your marketing objectives and resonate with your target audience.