How to Generate High-Quality Leads with Vidyard’s Video Forms

How to Generate High-Quality Leads with Vidyard’s Video Forms

As we all know, lead generation is an essential part of any business, as it helps to increase revenue and growth. However, traditional lead generation methods are becoming less effective, and businesses need to adopt new strategies to generate high-quality leads. One such strategy is Vidyard’s Video Forms.

What are Vidyard’s Video Forms?

Vidyard’s Video Forms is a feature that allows businesses to capture lead information directly from their videos. With Video Forms, businesses can add an interactive form to their videos, enabling viewers to provide their contact information and other details while watching the video.

How do Vidyard’s Video Forms work?

First, you create a video with Vidyard’s Video Creator. Once you’ve created your video, simply add a form to it using Vidyard’s drag and drop form builder. You can customize the form fields to request any information you need. The form will appear on the video at any point you choose, depending on the goal of your video.

When a viewer fills out the form while watching the video, you’ll receive the lead information in your CRM or email marketing tool. You can also set up notifications to be sent to your sales team, or trigger automated email campaigns.

Benefits of using Vidyard’s Video Forms

  1. Increase lead generation: By adding video forms to your videos, you’re providing viewers with a quick and easy way to provide their contact information, leading to higher lead conversion rates.

  2. High-quality leads: The leads generated through Video Forms are high-quality because they are interested in your business or product enough to watch your video, and provide their information.

  3. Engaging content: Videos are engaging and a great way to capture your audience’s attention. Adding a form to the video allows viewers to interact with the content and engage with your brand.

  4. Customizable forms: Vidyard’s Video Forms are fully customizable, allowing you to include any form fields, such as name, email address, and company name. You can also choose the timing and placement of the form, depending on your goal.

  5. Integration with other tools: Vidyard’s Video Forms can integrate with many popular CRM and marketing automation tools, such as HubSpot, Salesforce, and Marketo, making it easy to manage leads and automate sales and marketing campaigns.

Best practices for using Vidyard’s Video Forms

  1. Create engaging videos: Ensure your videos capture your audience’s attention and provide value.

  2. Be clear about the purpose of the form: Clearly communicate the purpose of the form and what viewers will receive in exchange for providing their information.

  3. Simplify the form: Keep the form fields to a minimum, only request information that is necessary, and make it easy to fill out.

  4. Place the form at the right time: Place the form at a point in the video when the viewer has shown enough interest in your brand or product.

  5. Follow up quickly: Follow up with leads quickly, whether through automation or a direct communication from your sales team.


Vidyard’s Video Forms is a powerful tool for lead generation, allowing businesses to capture high-quality leads directly from their videos. By providing an engaging and interactive experience for viewers, businesses can increase lead conversion rates and grow their business. By following the best practices for using Video Forms, businesses can maximize the benefits and generate high-quality leads efficiently.