Increasing Email Click-Through Rates with Vidyard’s Video Thumbnails

Increasing Email Click-Through Rates with Vidyard’s Video Thumbnails

Email marketing is one of the most effective ways for businesses to engage with their customers and increase their revenue. However, getting the recipient to open the email and click on the link can be a challenge. One way to increase click-through rates is to include a video thumbnail in the email. Vidyard is a platform that helps businesses create video content. In this article, we will discuss how using Vidyard’s video thumbnails can increase email click-through rates.

What is Vidyard?

Vidyard is a video hosting platform that allows businesses to create and manage videos for their marketing campaigns. The platform offers a range of tools, including video hosting, video marketing, video analytics, and personalized video solutions that help businesses maximize their video content’s impact.

How Vidyard’s Video Thumbnails can Increase Email Click-Through Rates

One of the most significant benefits of using Vidyard’s video thumbnails is their ability to increase email click-through rates. Here’s how:

1. Increases Visual Interest:

Video thumbnails are a great way to increase visual interest in an email. Studies have shown that people are more likely to engage with visual content, and video thumbnails provide an engaging visual element to the email. When a video thumbnail is included in an email, it draws the recipient’s attention and encourages them to click through to view the video.

2. Provides a Sneak Peek:

Video thumbnails also provide a sneak peek of the video’s content. This sneak peek can pique the recipient’s interest and encourage them to click through to watch the video. By providing a glimpse into what the video contains, the video thumbnail increases the recipient’s curiosity and encourages them to take action.

3. Builds Trust:

Video thumbnails can build trust with the recipient. When a business includes a video thumbnail in an email, it shows that the business is willing to invest in creating engaging content for its customers. This investment in creating valuable content can help build trust with the recipient, increasing the likelihood that they will engage with the business in the future.

4. Personalization:

Vidyard’s video thumbnails can also be personalized for each recipient. By personalizing the video thumbnail, businesses can create a sense of exclusivity and urgency that encourages the recipient to take action. For example, a business can include the recipient’s name in the video thumbnail, creating a sense of personalization that encourages the recipient to click through and watch the video.


Using Vidyard’s video thumbnails in email marketing campaigns is an effective way for businesses to increase their email click-through rates. Video thumbnails can increase visual interest, provide a sneak peek, build trust, and personalized engagement. By investing in video marketing, businesses can create engaging content that is more likely to be clicked on, increasing their revenue and customer engagement.