Interactive Videos with Vidyard: Next Level Marketing & Sales

Interactive Videos with Vidyard: Next Level Marketing & Sales

As the modern world of technology evolves, businesses have to be innovative with their marketing strategies. Using videos has proved to be an effective way for companies to reach their target audiences. However, with the rising competition, traditional videos are no longer enough to engage consumers. The solution? Interactive videos!

Vidyard is a leading video marketing and analytics platform, and it offers a range of interactive video tools that take video marketing to the next level. In this article, we will explore how Vidyard’s interactive videos can help level up your marketing and sales game.

What is an Interactive Video?

Interactive videos are those that allow viewers to interact with the content. They have interactive elements such as quizzes, buttons, hotspots, surveys, and other calls-to-action (CTAs). Interactive videos leverage the power of video to create a two-way communication channel between the viewer and the content creator.

Interactive videos are ideal for delivering personalized content as viewers can choose the path they want to take. This increases engagement and boosts conversions. Vidyard offers a set of tools that make it easy to create interactive videos that meet your unique business needs.

How Vidyard’s Interactive Videos Inspire Action

Vidyard offers a wide variety of interactive video tools that enable businesses to achieve a range of outcomes. Here are some of the ways interactive videos with Vidyard can take your marketing and sales to the next level:

1. Maximize Engagement

Interactive videos by Vidyard capture audiences’ attention and keep them engaged in a way that traditional videos can’t. Viewers can interact with the video, choosing paths that fit their needs, and get their questions answered.

2. Generate Leads

Interactive videos by Vidyard are great for generating leads. They have calls-to-action that react to a viewer’s engagement level. Businesses can capture leads by using email gates and other interactive features that turn viewers into active participants.

3. Provide Personalized Experiences

Interactive videos by Vidyard provide a personalized experience for each viewer. Based on interactions, they can create a unique video journey that is tailored to individual needs. This helps establish trust between the brand and the viewer, making the viewer feel heard and seen.

4. Analyze Engagement

Interactive videos by Vidyard come with detailed analytics that provide a wealth of insights. Businesses can analyze engagement metrics such as drop-off rates, engagement scores, and conversion rates. This helps businesses identify the strengths and weaknesses of their videos and improve them to optimize for conversions.

How to Make an Interactive Video Using Vidyard

Making an interactive video using Vidyard is easy. Here are the steps:

  1. Create a video or upload an existing one to Vidyard.
  2. Add interactive elements such as CTAs, hotspots, and quizzes.
  3. Customize your interactive video to match your brand.
  4. Publish your interactive video on your website or any social media channel.

Vidyard’s interactive video tools are intuitive and easy to use. They provide businesses with the flexibility to create their own interactive videos that are tailored to their unique business needs.


Interactive videos with Vidyard are the future of marketing and sales. They help businesses engage their target audience, generate leads, provide personalized experiences, and analyze engagement. If you haven’t already started using interactive videos, it’s time to level up your marketing and sales game with Vidyard’s interactive video tools.