Leveraging Vidyard’s Custom Video Experiences to Drive Conversion

Leveraging Vidyard’s Custom Video Experiences to Drive Conversion

As the digital world becomes increasingly crowded, businesses need to innovate to stand out. Video marketing has emerged as a powerful tool to capture the attention of potential customers and drive engagement. In this article, we’ll explore how Vidyard’s custom video experiences can be leveraged to drive conversion and increase customer engagement.

The Power of Video Marketing

Video marketing is a powerful tool that businesses can use to connect with their target audience. It’s estimated that video is responsible for 80% of all internet traffic, a clear indication that it’s an incredibly popular medium. Videos can be used to tell a company’s story, showcase its products or services, and provide valuable insights into the industry.

The Benefits of Custom Video Experiences

Custom video experiences are more engaging than standard videos because they are personalized for the viewer. Vidyard’s custom video experiences feature a range of interactive elements, such as in-video calls-to-action, clickable links, and personalized messages. These elements can help to improve engagement with your target audience and drive conversions.

How to Leverage Vidyard’s Custom Video Experiences

Vidyard’s custom video experiences are easy to create and can be customized to suit the unique needs of your business. Here are some tips to get started:

1. Personalize videos for different audiences

Different audiences have different needs and interests. Personalized videos can be created to address these differences and provide a tailored experience. Personalization can be achieved by using the viewer’s name, including their company logo, and referencing the viewer’s previous interactions with the brand.

2. Use in-video calls-to-action

In-video calls-to-action can encourage viewers to take a specific action, such as filling out a form or downloading an ebook. These calls-to-action should be placed at strategic points in the video, such as at the end of a product demonstration.

3. Include clickable links

Clickable links can be added to videos to provide additional information or resources. These links can be placed in the video or in the video description.

4. Analyze engagement data

Vidyard’s analytics platform provides valuable insights into viewer engagement and can be used to optimize future video content. By analyzing data on views, engagement, and conversions, businesses can gain a better understanding of what’s working and what needs improvement.

Examples of Successful Custom Video Experiences

Capchase, a financial technology company, leveraged Vidyard’s custom video experiences to drive conversions. In one campaign, personalized videos were sent to targeted prospects with a call-to-action to schedule a demo. The campaign achieved a 64% open rate, a 27% click-through rate, and a 50% conversion rate.


Custom video experiences are a powerful tool that businesses can use to improve engagement with their target audience and drive conversions. Vidyard’s platform provides a range of tools and features that can be used to create personalized and engaging videos. By leveraging these tools, businesses can stay ahead of the competition and achieve their growth goals. So, start creating your custom video experiences today and take your business to the next level!