Maximizing Video Engagement with Vidyard

Maximizing Video Engagement with Vidyard

In the current digital age, video has become one of the most effective forms of content marketing. According to a report by Hubspot, 54% of consumers want to see more video content from brands and businesses they support. It is therefore essential for businesses to prioritize video marketing and ensure that their videos are engaging and effective in delivering their message. Vidyard is a powerful video marketing tool that can help businesses maximize video engagement in several ways. In this article, we explore how businesses can use Vidyard to their advantage.

Create Personalized Video Content

Personalization is the key to effective marketing campaigns, and Vidyard makes it easy for businesses to create unique, personalized video content. By using personalized videos, businesses can increase engagement and customer loyalty. Vidyard’s platform allows for easy customization, including adding in personalized information, such as the viewer’s name or company, to make the video more relevant and personal to them.

Video Analytics and Actionable Insights

Vidyard provides video analytics and actionable insights that businesses can use to improve their video content. The platform tracks various metrics and provides detailed reports on how viewers interact with the videos. With this information, businesses can see what works, what doesn’t, and make adjustments accordingly. Vidyard’s analytics tool also provides engagement graphs, heat maps, and viewer data summaries to help businesses understand how the viewer interacts with the video, enabling them to optimize video content to maximize engagement and conversions.

Integrating Vidyard with Marketing Automation Tools

Another benefit of Vidyard is that it’s easy to integrate with marketing automation tools that businesses are already using. For example, integrating Vidyard with a CRM system such as Salesforce means businesses can track prospects’ engagement with the videos and address their specific needs accordingly. This integration also provides insights into prospective customer concerns, allowing businesses to address them proactively. Integrating Vidyard with other marketing tools also provides an excellent opportunity to increase the reach of video content and generate more leads.

Call To Action (CTA) Button

Vidyard provides a feature for adding Call To Action (CTA) buttons as part of the video. CTA buttons are an effective way to maximize engagement and encourage viewers to take desired actions. Businesses can add CTA buttons that drive viewers to sign up for a product demo, download white papers or e-books, register for a webinar, or fill out a form. With Vidyard, businesses can place the CTA button at different points in the video, making it more likely to be seen and acted upon.

A/B Testing

A/B testing is an essential part of any marketing campaign, and Vidyard allows businesses to conduct A/B testing of their videos. By testing different variations of the same video, businesses can determine what works and what doesn’t. This information can then be used to create more engaging and effective video content.


Video marketing is an effective tool that businesses can use to build brand awareness, generate leads, and ultimately drive sales. With Vidyard, businesses can maximize video engagement, personalize video content, gather actionable insights, integrate with other marketing tools, add Call To Action buttons, and conduct A/B testing. By leveraging these features, businesses can create compelling video content that resonates with audiences and drives engagement and conversions.