Milestones to Achieve Between Seed and Series A Rounds

Milestones to Achieve Between Seed and Series A Rounds

As a startup founder, the period between the seed and series A rounds is a crucial time for your business. It’s when you need to prove that your business model works and that you have a scalable product or service. To do this, you need to achieve certain milestones that will increase your chances of success in securing the next round of financing. In this article, we will discuss the milestones you should aim to achieve between your seed and series A rounds.

1. Develop a Minimum Viable Product (MVP)

The first milestone that startups need to achieve is the development of a minimum viable product (MVP). This is a product or service that has just enough features to satisfy early adopters and prove that the concept is viable. It’s important to focus on a core set of features that deliver value to users and iterate from there. The MVP should be developed quickly and cost-effectively to test the market and get feedback from customers.

2. Develop Your Customer Base

Once you have an MVP, you need to start building your customer base. This means identifying your target market and getting your product or service in front of them. You can do this by advertising, attending conferences, or leveraging social media. The goal is to validate your solution and get early adopters to sign up for your product or service. This will provide valuable feedback and insights that will inform your future product development.

3. Develop a Repeatable Sales Process

After you have your initial customers, it’s time to develop a repeatable sales process. This means creating a sales funnel that attracts customers, nurtures them, and converts them into paying customers. You should also track key metrics, such as conversion rates, churn rate, and customer acquisition cost. This will help you optimize your sales process and improve your overall business performance.

4. Develop a Scalable Business Model

As you start to grow your customer base and sales, it’s important to develop a scalable business model. This means identifying the key drivers of your business and finding ways to scale them. For example, you might identify that your business is driven by a particular customer segment, and you might look for ways to expand into adjacent markets. Alternatively, you might identify key features of your product that are driving growth and look for ways to enhance them.

5. Develop Your Team

As your business grows, you’ll need to develop your team. This means hiring talented individuals who can help you scale your business model. You should identify key roles, such as sales, marketing, and product development, and find people who can fill these roles. It’s also important to build a strong company culture and develop systems and processes that will support your team’s growth.

6. Raise Additional Funding

Finally, between seed and series A rounds, you need to raise additional funding to support your growth. This will enable you to invest in product development, expand your customer base, and scale your business model. To raise funding, you need to have a solid business plan, a strong team, and a proven track record of success. You should also be able to clearly articulate your value proposition and explain how you plan to use the funding to grow your business.


The period between seed and series A rounds is a critical time for startups. To succeed, you need to achieve certain milestones, such as developing an MVP, building your customer base, developing a repeatable sales process, developing a scalable business model, building your team, and raising additional funding. By focusing on these milestones, you can increase your chances of success and position your startup for long-term growth.