Remote Work Tools to Leverage Customer Feedback and Insights

Remote Work Tools to Leverage Customer Feedback and Insights

As remote work continues to take center stage in the business world, companies must adapt to this new work setting using remote work tools. Otherwise, customer feedback and insights may fall through the cracks and hamper growth opportunities. This is particularly true for companies that rely heavily on customer feedback for product development and marketing strategies. In this article, we will discuss some of the best remote work tools to help you leverage customer feedback and insights.

Getting Feedback: Video Conferencing Tools

The first remote work tool you should leverage to get customer feedback is video conferencing. With video conferencing tools like Zoom, Google Meet, and Skype, you can gather your team members, customers, or potential customers from anywhere in the world and interview them in real-time. These types of interactions are critical for understanding customer needs and problems and identifying opportunities for improvement.

Organizing Feedback: Project Management Tools

The second remote work tool to leverage customer feedback and insights is project management. With tools such as Asana, Trello, Clickup, and, you can easily organize and track customer feedback and insights and assign team members to follow up on the feedback and create actionable plans to implement changes. These project management tools also help in keeping deadlines and tracking project progress, making it easier to deliver the desired results.

Analyzing Feedback: Survey Tools

Survey tools like Survey Monkey, Google Forms among others, can be used to analyze and interpret customer feedback. By creating surveys, you can gather quantitative data and track customer satisfaction metrics to improve your products, services, and marketing strategies. These survey tools are particularly helpful in gathering feedback on specific areas of your business and identifying areas that need improvement.

Tracking Insights: CRM Tools

Customer Relationship Management (CRM) tools like Salesforce, HubSpot, and Zoho CRM can help you keep track of customer information, interactions, and insights in one central location. You can use these tools to keep notes on customer feedback, track sales deals, and monitor leads. By leveraging customer insights from these tools, you’ll be able to create personalized marketing campaigns and improve your customer service.

Utilizing Insights: Email Marketing Tools

Lastly, email marketing tools like MailChimp and Sendinblue can help you utilize customer insights to improve your email campaigns. By analyzing customer data such as email open rates, click-through rates and engagement rates, you can tweak your email campaigns to improve customer engagement and conversions.


Remote work tools are essential for businesses to continue their operations even in the face of the unprecedented challenges posed by the COVID-19 pandemic. Using the tools we’ve outlined can help you leverage customer feedback and insights, thus gaining a competitive advantage in a remote work setting. These powerful remote work tools are ideal for companies that need to gather, organize, analyze, and utilize customer feedback and insights to drive business growth and success.