Staying Agile: Adapting to Market Changes without a Cushion

In today’s volatile market, it’s important for businesses to be agile and adapt to changes quickly. However, this can be easier said than done, especially for startups and small businesses that don’t have a cushion to fall back on. In this article, we’ll discuss the importance of staying agile and how businesses can adapt to market changes without a cushion.

Why Staying Agile Is Important:

Staying agile is crucial in today’s fast-paced market. Companies that are quick to adapt to changes are more likely to succeed than those that are slow to respond. Staying agile allows businesses to:

  • Respond to market changes quickly
  • Identify new opportunities as they arise
  • Stay ahead of the competition
  • Stay in tune with customers’ needs

How to Stay Agile Without a Cushion:

Adapting to changes in the market without a cushion can be challenging, but it’s not impossible. Here are some strategies that businesses can use to stay agile without a cushion:

  1. Monitor the market closely: Businesses should keep a close eye on the market and be ready to pivot if necessary. This means staying up-to-date on industry news and trends, as well as monitoring customer feedback.

  2. Stay lean: Startups and small businesses should stay lean and avoid unnecessary expenses. This means cutting back on non-essential expenses and focusing on core business activities.

  3. Utilize technology: Technology can help businesses stay agile by automating tasks, streamlining processes, and providing real-time data. For example, tools like Xero can help businesses manage their finances more efficiently, while tools like can help teams collaborate more effectively.

  4. Be open to change: Businesses that are open to change are more likely to succeed in the long run. This means being willing to pivot when necessary and being open to new ideas and approaches.

  5. Build a strong network: A strong network can help businesses stay agile by providing support and resources. This includes networking with other businesses in the industry, as well as finding mentors and advisors who can provide guidance.

Case Study: How Capchase Stayed Agile During the Pandemic

Capchase, a fintech startup that helps businesses unlock their cash flow, is a great example of a company that stayed agile during the pandemic. When the pandemic hit, Capchase saw a 50% drop in demand for its services. However, instead of panicking, the company quickly pivoted its business model and began offering shorter-term financing options to help businesses during the pandemic.

By staying agile and adapting to market changes quickly, Capchase was able to not only survive during the pandemic but thrive. Today, the company is on track to do $1.5 billion in transactions this year and has raised $280 million in funding.


Staying agile is crucial for businesses that want to succeed in today’s fast-paced market. While it can be challenging to adapt to changes without a cushion, businesses can stay agile by monitoring the market closely, staying lean, utilizing technology, being open to change, and building a strong network. By staying agile, businesses can not only survive during times of uncertainty but thrive and grow.