The Power of Video Personalization: Tips for Vidyard Users

The Power of Video Personalization: Tips for Vidyard Users

Videos have always been a powerful tool to reach your audience and convey your message in an engaging and memorable way. With Vidyard, you can take your video marketing to the next level by adding personalization to your videos. Personalized videos can increase engagement, conversions, and customer retention. In this article, we will explore the power of video personalization and provide tips for Vidyard users to create personalized videos.

Why Personalize Your Videos?

Personalized videos help you to connect with your audience on a deeper level and create a more memorable experience for them. Here are some benefits of adding personalization to your videos:

1. Increase Engagement

Personalized videos make your audience feel valued and important. When you address them by their name, mention their industry or company, or even use their photo in the video, they are more likely to stay engaged with your video content.

2. Boost Conversions

Personalized videos can help you to convert more leads into customers. By addressing specific pain points of your prospects, or showcasing how your product or service can specifically help them, you can increase the chances of conversion.

3. Improve Customer Retention

Personalized videos can also help you to retain your existing customers. By thanking them for their loyalty or addressing any concerns they may have, you can show them that you care about their business and improve customer satisfaction.

Tips for Vidyard Users

Here are some tips for Vidyard users to create personalized videos that stand out:

1. Know Your Audience

To create a truly personalized video, you need to understand your audience’s needs and pain points. Use your CRM data, social media insights, or surveys to gather information about your audience. Use this information to tailor your video content to their specific needs and interests.

2. Use Dynamic Variables

Vidyard allows you to use dynamic variables to personalize your videos. You can add variables such as the viewer’s name, company name, or location to your videos. This will make your audience feel like you are speaking directly to them.

3. Customize the Thumbnail

A video’s thumbnail is the first thing that your audience will see. A personalized thumbnail can capture your audience’s attention and entice them to watch the video. Use your recipient’s name or a custom image to create an eye-catching thumbnail.

4. Add Personalized CTAs

A personalized call-to-action (CTA) can lead to higher conversions. Instead of a generic CTA, use a personalized CTA that speaks directly to your audience. For example, “Schedule a call with [recipient’s name]” or “Download our tailored guide for [recipient’s industry]”.

5. Leverage Interactive Video

Interactive videos allow your audience to engage with your content on a deeper level. Use Vidyard’s interactive video features to create personalized quizzes, surveys, or calls-to-action. This will make your videos more engaging and provide valuable insights into your audience’s preferences.


Video personalization is a powerful way to connect with your audience, improve engagement, boost conversions, and retain customers. Vidyard provides the tools you need to create personalized videos that stand out. By knowing your audience, using dynamic variables, customizing thumbnails, adding personalized CTAs, and leveraging interactive video, you can create compelling and memorable videos that will delight your audience.