Vidyard and SEO: How to Optimize Your Videos for Better Rankings

Vidyard and SEO: How to Optimize Your Videos for Better Rankings

In today’s digital world, videos have become a dominant form of content. Whether it’s for entertainment, education, or advertising, videos are everywhere. In fact, according to recent statistics, nearly 85% of internet users in the United States watch online video content monthly. As such, it has become a vital aspect of any digital marketing strategy.

One of the top video hosting and analytics platforms, Vidyard, is an excellent tool for businesses of any size, regardless of their digital marketing strategy. However, while creating high-quality video content is crucial, it does not guarantee more views or engagement. This is where search engine optimization (SEO) comes in. In this article, we’ll explore how Vidyard and SEO go hand in hand and how you can optimize your videos for better rankings.

The Importance of SEO in Video Marketing

Before we dive into the specifics, let’s understand the importance of SEO in video marketing. SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs). In simple terms, it improves your visibility and helps you attract more organic traffic. When it comes to videos, SEO can help improve their visibility on YouTube, the second-largest search engine in the world after Google.

According to research, nearly three-quarters of all online traffic comes from video content. As such, it is crucial to optimize your videos to attract more views. There are several factors to consider when optimizing your videos, including:

1. Keywords

Keywords are an essential element of any SEO strategy. As such, it is crucial to find and use relevant keywords in your video titles, descriptions, and tags. Use tools like Google Keyword Planner or Vidyard’s SEO tools to help you find the right keywords for your video content.

2. Video Description

Your video’s description is another critical element of your SEO strategy. It should include relevant keywords and provide a brief overview of what the video is about. Use Vidyard’s video description editor to optimize your description for SEO.

3. Video Title

Your video title should be catchy and relevant to your target audience. It should also include relevant keywords to help improve visibility.

4. Video Transcript

Transcribing your video content can help improve its accessibility and make it easier for search engines to understand its content. Use Vidyard’s transcription service to help generate accurate and SEO-friendly transcripts.

5. Video Thumbnails

A video thumbnail is a small image that represents your video. It should be eye-catching and relevant to your video’s content. Use Vidyard’s video thumbnail editor to optimize your thumbnail for SEO.

How Vidyard Can Help Optimize Your Videos

Vidyard offers several SEO tools to help optimize your video content for better rankings. These tools include:

1. Vidyard SEO

Vidyard’s SEO tool is an excellent resource for optimizing your videos for search engines. It provides keyword research tools and allows you to optimize your video descriptions and tags.

2. Vidyard Player

Vidyard’s player is an advanced video hosting platform that provides several SEO benefits. It includes automatic video SEO features, including metadata, markup, and video sitemaps.

3. Vidyard Interactive Events

Vidyard’s interactive events allow you to engage with your viewers and provide them with relevant content. They can also help improve video engagement, which can help improve SEO rankings.


In conclusion, optimizing your video content with Vidyard’s SEO tools can help improve your visibility and attract more organic traffic. Use relevant keywords, optimize your video descriptions, transcribe your videos, and optimize your video thumbnails for better rankings. Vidyard’s SEO tool, player, and interactive events can help you achieve these goals and ensure maximum visibility for your video content. Incorporating SEO into your video marketing strategy can yield significant results, leading to increased leads, sales, and overall business growth.