Vidyard as-Influencer Outreach Tool: Creating Personalized Video Emails


In recent years, influencer outreach has become an increasingly important part of marketing strategies for businesses of all sizes. Not only can working with influencers provide access to new audiences, it can also lend credibility to your brand and increase your online visibility. However, with so many businesses vying for the attention of influencers, it can be difficult to stand out from the crowd. One strategy that has seen success in recent years is the use of personalized video emails, created through platforms such as Vidyard. In this article, we’ll dive into how Vidyard can be used as an influencer outreach tool and how you can create effective personalized video emails to boost the success of your outreach efforts.

What is Vidyard?

Vidyard is a video platform designed to help businesses create, host, and share video content. Along with its primary video hosting and analytics services, Vidyard also offers a number of other features, including the ability to personalize video content based on viewer data and integrate videos into email campaigns. For influencer outreach, Vidyard offers a unique opportunity to create personalized video emails that can set your brand apart from others vying for the attention of the same influencers.

Why Use Personalized Video Emails for Influencer Outreach?

Personalized video emails are a powerful tool for influencer outreach for several reasons. First, they provide a way to stand out from the hundreds or even thousands of emails influencers receive on a daily basis. Second, they allow you to address the influencer on a more personal level, demonstrating that you’ve taken the time to research their work and understand their interests. Finally, personalized video emails provide an opportunity to humanize your brand and make a stronger connection with the influencer, increasing the chances that they’ll consider working with you.

How to Use Vidyard for Influencer Outreach

To use Vidyard for influencer outreach, you’ll need to first create a personalized video that’s tailored to the specific influencer you’re targeting. This might include mentioning specific pieces of content they’ve created, referencing recent social media posts or discussing topics they’ve expressed an interest in. Once you’ve created your video, you can upload it to Vidyard and include it in an email to the influencer.

To maximize the success of your personalized video email, it’s important to follow a few best practices. First, keep your video short and to the point – most influencers won’t have the time or inclination to watch a lengthy video. Second, prioritize your messaging, ensuring that your video clearly communicates why the influencer should be interested in working with your brand. Finally, be sure to customize your email subject line and preview text to entice the influencer to open your email.


Influencer outreach is a powerful way to reach new audiences and increase the visibility of your brand. However, with so many businesses vying for the attention of the same influencers, it can be difficult to stand out from the crowd. Personalized video emails created through platforms like Vidyard offer a unique opportunity to set your brand apart from others and make a stronger connection with influencers. By following best practices and taking the time to create high-quality personalized video content, you can increase your chances of success with influencer outreach and achieve your marketing goals.