Vidyard Integrations: Connecting Your Video Platform with Other Tools

Vidyard Integrations: Connecting Your Video Platform with Other Tools

Vidyard is one of the most popular video platforms available today, and for good reason. It offers a wide range of features that help businesses create and share videos, track viewer engagement, and measure ROI. However, Vidyard doesn’t exist in a vacuum. In order to get the most out of this powerful platform, you need to be able to connect it with other tools and software that can help you streamline your workflow, gather valuable insights, and maximize the impact of your video content. In this article, we’ll explore some of the key Vidyard integrations available and discuss how they can help you achieve your business goals.

1. Salesforce

If you’re using Salesforce to manage your sales activities, then integrating it with Vidyard is a no-brainer. With this integration, you can track engagement with your video content in real-time, view detailed analytics, and use this information to better target your sales efforts. For example, you can see which prospects are viewing your videos, how long they’re watching for, and which specific parts of the video they’re most interested in. Armed with this information, you can reach out to these prospects with highly targeted messaging that speaks directly to their needs and concerns.

2. HubSpot

Like Salesforce, HubSpot is another tool that’s commonly used by businesses to manage their marketing and sales activities. By connecting HubSpot with Vidyard, you can gain valuable insight into how your video content is performing in relation to your broader marketing efforts. You can also use Vidyard to generate leads, nurture prospects, and move them along the buying journey. For example, you might use Vidyard videos in your email marketing campaigns to capture attention and drive engagement.

3. Marketo

Marketo is another powerful marketing automation tool that can be easily integrated with Vidyard. By doing so, you can use Vidyard to track video engagement at every stage of the customer journey, from initial awareness through to conversion. You can also use Vidyard to create custom lead scoring rules that take into account factors like how long a prospect watched your video for and which specific calls-to-action they interacted with.

4. AddSearch

AddSearch is a tool that allows you to add a search bar to your website and then use it to search for specific keywords or phrases within your video content. This integration can help you make your video content more discoverable and accessible to your audience. You can use the data from AddSearch to determine which topics are most popular with your viewers and then create more content around those themes.

5. Slack

Slack is a collaboration tool that’s used by many businesses to facilitate team communication and collaboration. By integrating Vidyard with Slack, you can share your video content directly within Slack channels, making it easy for your team members to access and collaborate on. This can be particularly useful for teams that are working remotely or across different time zones.

6. PowerBI

PowerBI is a business intelligence tool that can be used to generate powerful insights into your video content. By connecting Vidyard with PowerBI, you can create custom dashboards that track metrics like views, engagement, and conversions. You can also use PowerBI to create custom reports that help you understand how different segments of your audience are engaging with your video content, and how this aligns with your broader business goals.

7. Ahrefs

Ahrefs is a tool that’s commonly used for SEO and content marketing. By integrating Vidyard with Ahrefs, you can gain valuable insights into how your video content is performing in relation to your broader content strategy. For example, you can use Ahrefs to track the backlinks that are pointing to your video content, as well as the keywords that are driving traffic to your videos.

8. Canva

Canva is a powerful graphic design tool that can be used to create eye-catching video thumbnails, graphics, and other visual elements. By connecting Vidyard with Canva, you can easily create custom visuals that align with your branding and help your video content stand out from the crowd.

9. ClickUp

ClickUp is a project management tool that can help you manage your video production process from start to finish. By integrating Vidyard with ClickUp, you can create custom workflows that ensure your videos are created on time and on budget. You can also use ClickUp to collaborate with team members, track deadlines, and manage approvals.

10. MailChimp

Finally, MailChimp is a widely-used email marketing tool that can be integrated with Vidyard to help you create highly-engaging video email campaigns. By placing videos within your emails, you can capture attention and drive engagement. You can also use Vidyard to track opens, clicks, and other engagement metrics, allowing you to refine your email marketing strategy over time.

In conclusion, Vidyard is a powerful video platform that can help you achieve your business goals. However, to get the most out of this platform, you need to be able to connect it with other tools and software. Whether you’re using Salesforce to manage your sales activities or Canva to create custom visuals, Vidyard integrations can help you streamline your workflow, gather valuable insights, and maximize the impact of your video content.