Vidyard Reporting and Analytics: Measuring Video Performance

Vidyard Reporting and Analytics: Measuring Video Performance

Videos have undoubtedly become a crucial component of any marketing strategy in today’s digital world. Vidyard, a leading video platform for businesses, has been providing advanced video analytics and reporting tools to thousands of organizations to maximize the effectiveness of their video content.

In this article, we’ll explore how Vidyard’s Reporting and Analytics suite can help businesses measure their video performance, allowing them to make informed decisions that drive growth.

Understanding Vidyard Reporting and Analytics

To get started with Vidyard’s reporting and analytics features, businesses need to embed a tracking code into their website. This code enables Vidyard to capture detailed insights on how viewers interact with video content.

Vidyard’s analytics provide businesses with key performance metrics such as video views, watch time, engagement rates, and lead generation. These metrics enable businesses to gain a deeper understanding of how their video campaigns are performing and which aspects of their video content need improvement.

Measuring Video Views and Engagement Rates

One of the most important aspects of video marketing is measuring views and engagement rates. Vidyard provides businesses with real-time analytics on video views, including the number of unique views and the total number of views. Vidyard also provides businesses with information on how long viewers watched each video, allowing them to understand which videos are holding their audience’s attention and which ones are not.

Engagement rates, which measure how viewers interact with video content, are also provided by Vidyard. These metrics help businesses understand how viewers are engaging with their videos, including clicks, shares, and video completions.

Analyzing Lead Generation

Vidyard also offers businesses the ability to track lead generation from video campaigns. This feature enables businesses to capture lead information directly from video views and measure the success of their video campaigns using custom conversion metrics. With this data, businesses can tailor their marketing campaigns to target specific leads and better calculate their ROI.

Tracking Video Performance Over Time

Vidyard enables businesses to track video performance over time, providing insights into the effectiveness of video campaigns. This can be particularly useful for businesses that want to assess the performance of multiple videos over an extended period to identify patterns and trends.

Integrating with Marketing Platforms

Vidyard’s reporting and analytics suite can be integrated with several marketing platforms, including Salesforce, HubSpot, and Marketo. This integration enables businesses to use Vidyard metrics alongside other metrics from their marketing platforms, providing a more comprehensive view of their marketing campaign’s effectiveness.


Vidyard’s Reporting and Analytics suite is a powerful tool for businesses to measure their video performance and increase their ROI. With Vidyard’s detailed metrics and real-time insights, businesses can make data-driven decisions that boost their video marketing effectiveness and drive growth. Combining Vidyard’s analytics with other marketing platforms provides businesses with unparalleled insights that enable them to optimize their marketing campaigns and maximize ROI.