Voice search optimization for increased visibility

Voice search optimization for increased visibility

With the increased prevalence of smartphones, smart speakers, and other connected devices, voice search has become an increasingly popular way for people to find information on the internet. As a result, businesses need to adapt their SEO strategies to increase their visibility and appeal to users who use voice search. In this article, we’ll discuss some tips for optimizing your website for voice search.

What is voice search?

Voice search is a technology that enables users to conduct a search by speaking into a device instead of typing. Instead of pulling out their phone or computer, users can simply ask their smart speaker or mobile device for information, and receive a spoken response. Voice searches are usually more conversational and longer than text-based searches.

Why is voice search important for businesses?

Voice search is becoming increasingly popular, with an estimated 55% of households expected to own a smart speaker by 2022. This means that organizations that don’t take voice search into account risk losing visibility and customers.

How to optimize for voice search

1. Use natural language

When optimizing your website for voice search, it’s important to use natural, conversational language that matches how people speak. Instead of focusing on keywords, focus on how people ask questions when they speak. This means including long-tail keywords with natural, contextual language.

2. Focus on featured snippets

Featured snippets are short, informative summaries of answers to questions that appear at the top of search engine results pages. To optimize your website for voice search, you’ll need to structure your content in a way that makes it easy for search engines to understand and extract this information. Use lists, tables, and structured data to help search engines identify the most important information on your page.

3. Prioritize content that answers questions

Voice searches are often used to find quick answers or solutions to specific problems. To optimize your website, focus on creating content that answers common questions related to your industry or product. Consider creating a FAQ page that addresses common customer concerns, or providing detailed information about your product or service.

4. Improve website speed and performance

Speed and technical performance play a crucial role in the voice search experience. Ensure that your website is optimized for speed and mobile devices, as slow page load times and a lack of mobile optimization can hurt your visibility on search engines.

5. Use schema markup

Schema markup is a type of code that makes it easier for search engines to understand the content on your website. By including schema markup, search engines can provide more detailed and informative search results, which can help increase your visibility on voice search.


Today, voice search is an important consideration for any business looking to increase its visibility online. Optimizing your website for voice search involves understanding how your customers use it to find information and create content that meets their needs. By using natural language, focusing on featured snippets, prioritizing content that answers questions, improving website speed and performance, and using schema markup, you can position your business for success in the world of voice search.