Wild Postings: Turning Urban Spaces into Guerilla Marketing Canvases

Wild Postings: Turning Urban Spaces into Guerilla Marketing Canvases

Do you remember the first time you saw a wheatpaste poster or a sticker slapped onto a street pole? You may have admired it, or it may have caught your attention enough to encourage you to peek at the details. That, my friend, is guerrilla marketing.

In the world of advertising, guerrilla marketing is a low-cost way of creating buzz about a product or service by catching people’s attention through unusual and creative means. One of the most popular forms of guerilla marketing is Wild Postings, where promotion materials are placed illegally in high-traffic areas like street corners, building sides, and lamp posts.

How Wild Postings work

Wild Postings typically consist of posters, prints, or stickers that are placed in public spaces, such as subways, alleys, storefronts, or building walls. Since they are usually not authorized by the property owner or government, the advertisers have to be extra creative in their locations, placements, and timing to avoid being caught.

Wild Postings usually target a niche audience, and they should be placed in communities or districts where people frequent. The goal is to capture the attention of individuals who live or work in these areas, who are more likely to be interested in the product advertised.

Advantages of Wild Postings

Besides the fact that wild postings are low cost, they are highly effective for creating buzz, reaching specific audiences, and boosting brand awareness.

  1. Cost-Effective Advertising: Compared to billboards or ads in print, radio, or television, Wild Postings take advantage of existing infrastructure and have little to no production costs. All that is needed are posters or prints, and they can be placed by anyone.

  2. Targeted Audience: Wild Postings are best suited for small businesses or startups that have a tight budget but want to target a specific market. By placing posters in neighborhoods or areas where specific groups congregate, it is easier for businesses to target their desired clientele.

  3. Creative Freedom: With Wild Postings, there are no limits to creativity. Because there are no rules about what can be posted, the advertiser can get as creative as they like. You can make the poster as big or bold as you like, as long as it doesn’t break laws or offend people.

  4. Consumer Connections: Wild Postings have become popular because they allow for direct communication with the consumer. People who see these posters or stickers are likely to share them with friends, leading to more word of mouth marketing. Additionally, some Wild Postings may include QR codes or links back to a website, making it easy for customers to access further details.

Disadvantages of Wild Postings

  1. Illegal Advertising: Wild Postings are often placed illegally, meaning they are not authorized by the property owner or the government. If caught, the advertisers may face serious consequences.

  2. Limited Reach: Although Wild Postings are very effective in small neighborhoods, they may not do well in larger areas. If placed in areas with low foot traffic, they will not generate the buzz they are intended to.

  3. Temporary Nature: Because of the way Wild Postings are made, they may not last long. Weather conditions, city cleaners, and vandalism may cause the posters to be removed, which can sometimes negatively affect a brand.

Conclusion

Wild Postings are an innovative way to catch people’s attention, spark interest and create word of mouth marketing. When done right, the creativity, affordability, and direct marketing that come with Wild Postings can provide brands with powerful benefits. However, it is important to note that it is a risky and illegal marketing method. If you’re considering Wild Postings as a marketing strategy, always consult a legal professional and ensure that you are taking all necessary precautions to avoid getting into trouble with the authorities.